The first wave of Web exchange email hosting swamped in the middle of 1990s. Those days, there was want of web hosting companies. Web hosting was a part of ISP (Internet Service Provider) operation. Within two years, the number of ISPs had gone up with a leap from a few dozens to a few thousands in United States alone.

Many analysts declared that the consolidation of ISP industry was unsurprising. But the analysts didn’t take the future of the web hosting into consideration. The hosting customers for ISP's were mostly small and medium sized factions that could not offer dedicated Net access.

As large telecommunication companies becoming a part of the ISP industry and the domination of broadband connection into both commercial and residential buildings, a few leading ISP, such as AOL had captured residential users from small ISP companies, and telecommunication companies had nicked or acquired commercial clients from small or regional ISP companies.

Because of the economy of dough, ISPs couldn’t compete with either AOL, Comcast or Qwest for Internet connection service. Most ISP companies were submerged as fast as they were showed up. 

On the other hand, the growth of the Web has provoked the second wave of web exchange email hosting. The web hosting companies suggest hosting service at a fraction of cost of what ISPs used to charge. In contrast to the Web hosting service from ISP, which is often produced for each client one way or another, the idea of one hosting plan has helped increase the client base from a few hundreds to hundreds of thousands at few leading hosting companies in a few short years.

Today’s web hosting companies don’t propose Internet connection service at all. It's unbelievable that early ISP companies had never attempted to transform themselves into web hosting companies to survive the inevitable consolidation of ISP industry.

Seasoned webmasters can effortlessly setup a new website in minutes with one of their preferred hosting companies. Webmasters- novices are often balled-up by the various web hosting plans - affordable web hosting, Cheap Web hosting, ASP Web Hosting, Budget Hosting, Dedicated Servers, eCommerce Hosting, FrontPage Web Hosting, Hosting With Templates, Managed Web Hosting, PHP Web Hosting, Reseller Hosting, Shared Hosting, Unix / Linux Hosting, Virtual Private Servers, Windows Hosting and Co-location Hosting.

The size of the Web will continue to become greater exponentially as more and more people join the crow to create their own websites. New web exchange email hosting plans will be labeled in terms of what is can do for hosting purchasers, instead of technical buzzwords.

The Web hosting industry has been enjoying healthy growth as the global economy and IT industry revives. It’s too early to see the flood of tide of the third wave in Web hosting right now. If the first and the second wave of Web hosing were hitched up by the start of a new economic period, the coming of the third wave may not be an exception either.