Posts Tagged ‘nonfiction’

Goal Oriented Online Small Business Owners Are Getting Reading For Next Year By Learning How To Market a Book Fast and Increase Profits

Wednesday, December 9th, 2009

A New ONLINE WEB HOSTING Report:
From One Goal Oriented Internet Solopreneur to Another

During a recession like this, discovering how to increase profits is often the most rewarding experience for smart corporate executive.

What are the options? Well, it really should not be any surprise that the absolute top way that is manifested for the entrepreneur to change for the better is to find ways to market a book and make it a bestseller.

Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you credentials and help your business draw higher numbers of clients If such things are your only reasons, then it would be important to learn to market your book fast. However, if you are just focusing on having a book fast, you might miss one of the best reasons for having a book…and that is to make money.

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says business adviser to authors DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, higher profits, and a continuing stream of revenue far in excessive of what you would have otherwise made with just a book.

DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Learning how to write and market a book and building a business around it at the same time is critical.

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.

However, there are several less known features you should add to expand the marketability of your book. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.

Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.

Feature 1 – Start with a powerful theme and grow it. Your book needs an exciting, attention-grabbing title. Write your book outline to be specific about what will attract the right people to your book. Just gathering a list of your best ideas and putting a cover on it is not enough. That will get you a book, but it won’t be a bestseller. You want something that you (and others) will be proud to promote.

Feature 2 – Become known as the top expert by collecting stories from others. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Important resources, specific examples, strategies, tips, and insider secrets, whether they be from you or someone else.

Feature 3 – Quote lots of experts and you’ll build in promotional value. Choose the quotes wisely so that they match the theme of each of your sections. Some experts may be flattered enough that they will help promote your book to their customers, which helps both of you. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Proactively seek out interviews and endorsements, and find the right person to do the Foreword. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. These interviews and endorsements will add credibility to your book.

Feature 5 – Give credit to the individuals and groups who helped create the book. You can also try to find a company to cover the costs in return for notable attention in your book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Your book will be much easier to read and reference if you include an index. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.

Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book’s subject. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Extra Feature – Include a bibliography. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. You can list the books of all the authors who were interviewed, quoted, or who gave stories and examples.

ACTION STEP:

Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.

If you need help to find out how to publish and market a book that produces revenue and becomes a bestseller, then follow the formula that top authors use to successfully achieve that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park